ART DIRECTOR
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Hi-C

HI-C

Hi-C has long been a childhood staple. Their exciting flavors made it the cornerstone of any fun lunch break or after-school snack time.

HI-C BACK TO SCHOOL
To boost sales in an increasingly crowded market, my team was tasked with crafting a new approach to grab the attention of parents anticipating the 2024 school year. For our Back to School campaign, we created a series of static and animated social posts, alongside a suite of digital banners.


 

The latest look that Hi-C was shooting for was brighter, more impactful, and more contemporary than ever before. So, inspired by the arts and crafts of early grade school, we made a series of dynamic, fun, and engaging pieces of social.

 

CONTINUING THE CAMPAIGN WITH BANNERS